Tobias talks about four key ingredients to create a vegan world. They are qualities or attitudes that the vegan movement – and any movement – can use more of: open-mindedness, to be able to consider different tactics and strategies and think out of the box. Empathy, to be able to get through to people more easily. Rationality, in order to avoid “vegalomania” and purism. And positivity, to keep doing what we are doing and get better results.